Every tribe needs a leader, and it is for this reason that in recent years a new and essential professional figure has emerged, that of the community manager . A skilled communicator and strategist, he exploits the tendency of today's markets to rely increasingly on "conversation". Social networks have revolutionized communication and marketing , offering users the opportunity to express their opinion and respond, within the framework of a digital and direct dialogue with the company. The community manager thus represents a sort of intermediary, capable of managing and regulating communication between the company and users, trying to obtain a series of tangible advantages . In recent decades, technological progress has favored, together with a new way of understanding communication and consequently marketing, the birth of a variety of new professional figures . Companies, which increasingly implement so-called multi-channel strategies,


exploit a variety of communication channels that are constantly Germany Telegram Number Data updated and have unimaginable potential until some time ago. From traditional channels, such as telephone or email, human communication has partially migrated to social media , broadening its scope and becoming increasingly effective, but at the same time more complex. Brands have reacted by adapting to the strategies imposed by these new communication channels, changing their relationship with customers and trying to make the most of the potential offered by the new tools. New communication strategies between brands and customers have emerged. But if 80% of companies have the impression of offering their customers an excellent service, only 8% of customers confirm this figure .



Unlike what happened in the past, in which a one-to-one dialogue with the customer was mostly dominant, brands today have to deal with new and constantly evolving channels, which have forced them, over time, to clearly change their approach. Brands need constant dialogue with users , and for this reason the advent of a new professional figure was necessary, capable of communicating in a persuasive and profitable manner within new communication channels. This figure that we will now examine is called community manager. Here's what we'll cover in this article: What is a community and how is it built? How do we behave within a community?