Storytelling, storymaking and therefore storytelling marketing capable of creating tailor-made stories, narratives capable of inserting themselves into online and offline media, leaving their mark. Promoting identification with themes and topics and developing greater awareness and discussion between sender (the brand) and recipient (the consumer). labels bearing the words what, when, why, where, who, the 5 fundamental whos of corporate storytelling How to Do Corporate Storytelling? Corporate storytelling is never random, on the contrary it responds to the strategic logics that are most attentive to the uniqueness of the brand. To set up a true brand storytelling strategy it is necessary to carry out an assessment of the state of the art and a wide-ranging consideration of the objectives to be achieved . More specifically, it is essential to start from a definition of the corporate identity ,


Which continues with a targeted study of the target, a narrative Greece Telegram Number Data structuring through textual content and visual content, an identification of the various roles and an application of storytelling to the already present system company communication. In the next paragraphs we will go into detail about each step. Enjoy the reading! Definition of Corporate Identity In a first phase of defining the corporate identity, it is necessary to have access to the entire value universe of the brand , recovering historical, internal information. If the company has a recent history and was therefore born recently, it is a good idea to evaluate the universe of supporting values ​​and understand how to best express them, creating its own narrative , personal, unique dimension, shared by all parts of the company .



To define your corporate identity you can also start from the products and services created, from the company roles, from the skills and resources available, from the creative ideas and intuitions. Always under the sign of truth , transparency and intellectual honesty , ready to share their narrative capital. Target study We proceed with the definition of the reference target and objectives, evaluating the most suitable channels to transmit the chosen messages. This phase is dedicated to governing the so-called "business conversation", a moment where suggestions, products, elements of value and objectives can be spoken in the most direct and precise way, stimulating strong loyalty . Wildcard suggestion, to diversify the ways of engaging and contacting recipients, adapting the contents to each target segment. Story Structure: The Hero's Journey But let's get to the story. The principles on which narratives are based respond to the so-called "Hero's Journey" , which represents the archetypal structure of the narrative path, shared by most cultures.