But what exactly is AS and what does it measure? Authority Score is our domain score, a composite metric that evaluates the overall quality of a website and tells you how impactful a backlink from a site can be. The score is based on the following data from SEMrush: The quantity and quality (authority) of the domain's backlinks. The quantity of referring domains and IPs. Follow vs nofollow links. Organic search traffic (from our Positions report). The number of users (from our Traffic Analytics report). To get information about the link authority score you already have, you can use the Backlink Analysis tool . You can view your site's links and associated authority score in the "Backlinks" tab: You will see the authority score in the first column: "AS of page". The higher the score, the higher the link authority. But what happens when you look for new connections? You can analyze any domain using the Backlink Analysis tool and know the AS of that domain, not just those linking to it.

You'll find it in the domain overview tab: Remember, the goal of link building should be to Venezuela Phone Number earn links from sites with a high authority score, and with the data provided by these tools, you can leverage this information for your research. Unique domains Another key metric for the success of a link building strategy is the number of top domains pointing to your site, even more than the number of backlinks. Studies have shown a clear correlation between the number of domains from which links originate and higher rankings. Domain diversity should be a central focus of your strategy. img-semblog By: Backlinko You can see the number of unique domains linking to your site using the Referring Domains tab of the Backlink Analysis tool. img-semblog Thematic relevance You should always aim to get links from sites that align thematically with yours.



For example, if you run a travel site, you should strive to ensure that the majority of links you earn come from other travel sites: bloggers, online publishers (like Lonely Planet), tourism boards, and the like. Does this make sense. Sites generally link to other sites that cover a similar topic, not those that are unrelated. That said, it's okay to have some links that come from other topics if they're natural and have a reason to exist; just make sure that the majority of links are closely aligned thematically. But what about specific tactics you can use to build and earn authoritative links? Check out our detailed guide to link building strategies that work in 2020 to get a detailed overview of the tactics you could use. Our favorites are: Digital PR Brand mentions without links Link Building Resources Newsjacking That said, there are many effective tactics you can use to build great links and diversify your link profile, which should be another key goal.