In the past, contextual advertising proved to be much more efficient than printed advertising, whether it was billboards, magazine articles or flyers. The world changes, and advertising methods with it. People spend more and more time on social media and are used to not even noticing advertising within their news feeds. How to reach them? It's simple: find a famous person who has thousands (or even millions) of readers, and place an ad on their page. People trust feedback found on the internet or that of friends and acquaintances in 70% and 90% of cases respectively. Deciding to place advertising within a blogger's space guarantees reaching the target audience as most influencers already have followers on social networks, who share the same interests and trust their recommendations. Bigger companies hire big stars for this purpose.


For example, Huawei has appointed Hollywood stars Germany Phone Number Scarlett Johansson and Henry Cavill as their brand ambassadors. As a result, the song became better known, which influenced sales positively. However, hiring a brand ambassador can be very expensive: a single publication featuring a celebrity can cost anywhere from $700 to $20,000 . What if a company can't afford that budget? You can continue with traditional advertising, but you can also analyze your audience and find influencers – people who do not have many followers (up to 10 000) but have a lot of influence and authority among their readers. A post published by an influencer can be not only cheaper but also more efficient than one published by a celebrity. If you sell golf clubs, your potential customers will come more easily by seeing an advertising post on the profile of a golfer in the area, while on the page of a model it will not only seem irrelevant but will not even reach potential interested parties (without considering the cost): How to choose an influencer? Analyze the influencer's profile with tools like Mojo .



When you have chosen, pay attention not only to the number of followers, but also to the activity on the blogger's page. If the posts have approximately 2% to 7% likes and comments compared to the blogger's entire audience, you can seriously consider him/her to promote your business. The experience of Markerly leader Sarah Ware clearly shows the benefits of engaging large numbers of influencers rather than advertising on celebrity pages. The company placed advertisements for phyto tea on the pages of the Kardashians and Jenner sisters, and then on those of about 40 influencers . The experiment showed that posts from influencers with smaller followings are much more efficient than advertising on celebrity pages. Search for posts that use your hashtags and you will find an influencer with enough followers. Look through your followers: there could be several influencers among them. And don't forget to pay attention to the people you follow: the fewer people a user follows, the more likely her audience will be reduced. Finally, the most obvious warning: use Google. Do a search based on your niche and city, such as “Golfers, Milan”.