yours Consider using podcasts to gain new followers, educate your audience, and further expand your content marketing strategy. Karla Garcia May 11, 22 | 23 min read podcast Audio marketing has revolutionized the digital market in 2019. This occurs because consumer behavior, which is constantly transforming, requires companies to adopt new marketing strategies that are relevant to their behaviors, such as the creation of podcasts. If yesterday reading a five-minute article on a blog was much more accessible than reading a physical magazine, today, listening to this same content in audio format is much more practical than reading. And this is because currently, we are in a scenario in which consuming is totally connected to technology , accessibility and practicality .







Therefore, podcasts emerge as an option that guarantees the listener a connection with all these points. Today, we're going to show you how to create a podcast from start to finish! With this guide, it will be much easier to create programs and  Middle East Mobile Number List make them available online. But, not only that, we will also address other key points, such as: What are podcasts? Why make a podcast? What are the types of podcasts? How to create a podcast? Where to host your podcast? How to publish the podcast? How to rank on Google with your podcast? How to monetize your podcast? What podcasts does Rock Content recommend? Interesting, right? It's time to start! What are podcasts? Podcasts are a series of episodes recorded in audio and broadcast online .









These can be recorded in different formats, the most common being interviews between guest and presenter and individual recordings where the presenter (or presenters) comments on a specific topic. Whatever the presentation format, these programs necessarily need a topic and someone to make the presentation (normally called hosts). As an interesting fact, the word podcast is the result of the union of the words i Pod , referring to the fact that this content is portable, and Broad cast , referring to the fact that its transmission follows the same model as radio transmissions. And, although they are available online, one of their fundamental features is the possibility of downloading the episodes to listen to them even offline. Why make a podcast? Companies that adopt digital marketing strategies are always updating themselves on how to adapt to the behavior, objectives and needs of their buyer personas .