What is Meme Marketing and why is it so important in online strategies? Find out in detail by entering our post right now! Melina Pereda May 9, 22 | 5 min read marketing meme Memes have become one of the most effective resources for Digital Marketing strategies . So much so that the use of these tools in strategies has given rise to Meme Marketing . If you want to know more details about this trend, we invite you to continue reading our article until the end. Below, we provide you with a lot of important information about the advantages and opportunities of using memes in web marketing actions. What is Meme Marketing? 5 benefits of using Meme Marketing How to do Meme Marketing? Ready, we've come this far!





Follow us! What is Meme Marketing? Memes appeared on social networks with a comic function, however, over time, they have proven to be much more than a visual element of distraction and laughter. Nowadays, the use of memes on social  Thailand Phone Number List media has become a normal practice in our daily lives . In fact, we see them, we laugh, we enjoy, but we also apply reactions to the posts, comment and increase the visibility of a series of brands that we like. All for the simple fact of being attracted and enchanted by those cute, funny or extremely strange images! In general terms, companies know that memes positively impact the audience and promote a healthy bond.







However, what few know is that its use must be based on a solid strategy. But, in essence, what are memes? The idea of ​​the “digital meme” arose recently, however, the expression “meme” was used for the first time in 1976, in the book “The Selfish Gene” by Richard Dawkins . In that material, the author conceptualized it as information or idea that multiplies and spreads among people following a movement similar to genes in genetics. Coming to the digital age, this concept has not changed in its essence, since the main characteristic of the meme is its adaptation to different contexts as it is shared on the web. For example, from an initial video several others can be generated with different contexts, messages and interpretations.