Loyalty marketing is the application of a range of strategies, techniques and methods to promote intimacy and loyalty with your customers, thereby becoming an ambassador for your business. Do you want to know more? Enter here! Luis Herrera 03 May 22 | 7 min read Loyalty Marketing In today’s economy, a brand can have dozens or even hundreds of competitors, thanks in large part to globalization, Losing customers is a luxury that few companies can afford. In this sense, developing a reliable and replicable user retention strategy has become an important approach so that businesses can generate enough sales to remain competitive.



What is loyalty marketing? You most likely know what customer loyalty is, but to avoid confusion, let’s start with the concept. What is loyalty? Loyalty is understood as a concept derived from marketing, the main purpose of which is to retain customers  America Cell Phone Number List within a brand's consumer base through regular provision of products or services through various technical and strategic tools. Loyalty is an extremely important area in all disciplines of digital marketing, especially driven by the birth of Marketing 3.0 and Marketing 4.0, where the customer is at the center of all decisions and actions of a company. So what is marketing based on this about? Loyalty Marketing In this sense, the basic foundation











Consumers want more than just a quality product or a lower price than the competition. In fact, with the advent of the internet and the proliferation of mobile devices, as well as the dramatic transformation of society driven by climate change, Millennials have brought about a widespread consumer movement that has forever changed user habits. Currently, consumers base their purchasing decisions on brands that align with their ideological base and seek to improve their surroundings and communities through their projects. In this sense, businesses have understood that loyalty marketing is itself a satisfaction strategy aimed at retaining customers by adapting to new values that appeal to consumers, not just new or outdated products and services and good s price. Loyalty Marketing Goals Now, as you may have deduced.