Companies that increase their reach among social network users , as well as increase the effectiveness of advertising campaigns. These are opportunities to return passing traffic . What to advertise? Advertisers can personalize their ads to this segment of the audience. Online stores , for example , can target special offers to this segment and use them to transfer the user to the next stage of the sales funnel. . Carousel advertising in Instant Articles. These types of native advertising will increase engagement among Instant Articles readers and help publishers increase their revenue from placements. Publishers who practice direct advertising sales will now be able to use several new format ad sizes for example , with aspect ratios of , , . Facebook Audience Network users will be able to place video ads and carousels without any additional conditions to monetize content in Instant Articles. Who benefits from using it? Publishers who sell their work through Instant Articles. What to advertise? Series of books , individual works. Private advertisements. The service for such advertisements is called Marketplace , with the help of which users can sell and buy goods from each other in a local area.

The service allows users to post their offers on social networks using photo editing servies photographs and detailed descriptions , indicate the cost and location. The seller and buyer can communicate with each other on Facebook Messenger direct payment for goods and delivery services are not yet available on the Marketplace. The service is not yet available in Russia , but in the near future they promise to expand the list of countries for using the service and make a desktop version. Who benefits from using it? Companies that can sell goods or services through representatives. What to advertise? Goods , services. Tracking conversions through offline channels.



This will help advertisers monitor customer activity after they have clicked on an ad on the site. In order to start tracking offline conversions , you need the following a group of files with data about offline events , which should contain identifiers that allow you to match these events with people from the advertiser's target audience , a Facebook advertising account , a Facebook Business Manager account. Who benefits from using it? Advertisers tracking the direct effectiveness of advertising placements on social networks.What to advertise? Website. Twice as many photos and videos in carousel ads.